The Unicorn Scale: The Bold Type

By Jennie Roberson

October 19, 2017

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Photo credit: Image/Freeform

Hello, lovelies! I wanted to keep the good times rolling with the joyously fun and out-and-proud bi representation available with a channel flip. And why not? With the world news cycles where they are right now, we need to get our jollies where we can. Chalk it up to self-care — I'll never tell.

This Unicorn Scale edition covers my newest, happiest TV obsession — The Bold Type, with the first season fully available on Freeform (previously known as ABC Family) and Prime Video. The show is inspired by the life of Joanna Coles and her life as editor-in-chief at Cosmopolitan. This frothy, fashionable, blisteringly smart comedy-drama centers on the adventures of Jane, Sutton, and Kat, three twentysomething women working at Scarlet, a global women's magazine. (Fun note: the magazine operates under the umbrella of a fictional Steinem Publishing company — a nice nod to Gloria!) These hip working girls hold jobs under the supportive, watchful eye of Jacqueline, an editor-in-chief with all the strappy-heeled, quiet confidence of Miranda Priestley but none of the stereotypical cattiness. Oh, and this all happens while constantly citing feminist writing icons as inspiration.

Word to the wise: I'm gonna throw out a few SPOILERS as I catalog Kat's development, so please read no further if you want to discover everything on your own with this refreshingly fun show. Oh, and if you need a reminder about what the Unicorn Scale is all about, please click here.

So why is this series showing up in this corner of the internet? In this review, I'm focusing on the queerness development of Kat, the magazine's social media director, as she catches feelings for Adena, a Muslim lesbian photographer.


What I Liked:

Oh my gosh, so much to love about this show! Every episode, every female character, every relationship blows way past the Bechdel test and Mako Mori test with gleeful abandon. Our three heroines are three-dimensional, unapologetically feminist and woke in their work and lives, and unfailingly supportive of each other — all qualities more often the exception than the rule in media. These women of the Rose Gold Generation are sex-empowered and respectful of each other and the people around them, but that doesn't keep them from making relatable mistakes.

I genuinely cried for them and cheered them on throughout the series. And on top of it all, the girls don fun, workable fashion that is eye-catching but not distracting from the story (note to self: raid Jane's earring collection). It hits all the rom-com buttons of a fashion movie and keeps up dramatic tension between the girls without making it nasty — that's a tough balance to strike, especially while strutting in snappy Jimmy Choos.

Jane, Sutton y Kat looking somewhat annoyed to the side, all standing in the street holding coffee, clothes, and their purses.
Image/Freeform

But what surprised me most of all is we got a full-fledged bi identity emergence and relationship from newly-questioning Kat (Aisha Dee). This baby bi and Adena (Nikohl Boosheri) have multiple held gazes, waffle on feelings and intentions, and come across lots of the trappings of people grappling with coming out as they develop their relationship.

Both Kat and Adena are fully-developed characters with personalities, dreams, fears, and as much agency as they can grab in this modern world. Kat does start off declaring to Adena that she is an "out and proud hetero," but as the series progresses, her mind and heart are clearly tugged in a different direction. She's not perfect in her development — at one point, she mistakenly tweets that "this lesbian shit is intense" but then immediately calls out her homophobic behavior after deleting it. 

Kat also gets hung up on how sexual encounters with people other than men occur below the belt. And she can, by her own admission, be cowardly in some of her approaches to confrontation. But she also has redeeming characteristics — she's a badass at work, will physically defend Adena if it comes down to a fight, and works through her fears and insecurities to be with her.

Kat reaching out to Adena who is wearing a headscarf, both are in a bar with dim lights.
Image/Freeform

And the relationship isn't a one-off to queer-bait the audience. Rarer still that this narrative centers on not one but two queer people of color in a main storyline. I had read the romantic subplot unfolds during the first four episodes, but I was delighted to find out "they" who wrote that assessment were wrong. There was a (glorious, beautiful) first kiss at the end of the fourth episode between Kat and Adena, but that was not the end of their story. At all. We got a full, beautiful arc with a possible cliffhanger for future seasons for these two women, which felt satisfying and kept me guessing.

Not only that, but Adena and Kat's friends are pretty patient and supportive of her newly emerging identity. Adena does not erase her bisexuality — though, at one point, she wonders if Kat is questioning them being together because of it being a same-sex relationship. Jane and Sutton (Meghann Fahy) barely skip a beat, asking casually when they set up a group dating app if Kat wants to seek men or women at that moment. Their concern with Kat's confusion is about her emotional state, not about who she is strung out on.

Kat, Sutton, and Jane wearing stylish warm clothing looking to their right with mixed reactions on their faces, they are in a building with supplies behind them.
Image/Freeform

And throughout the series, Kat comments on the beauty of multiple genders — in a comically intimate moment with Jane realizing how beautiful the female form is while still happily flirting with men and going on dates with them. This is a rare orientation balance for a queer person, even on modern television — and I relished every moment of it.

What I Didn't Like:

Ahem. Please plug your digital ears: WHY CAN'T THEY USE THE WORD BI?

I'm so over this hang-up, especially with a show that checks so many other boxes regarding this identity. Maybe because it's some people's tendency to be more comfortable with the term "queer," but even that term doesn't appear on the show. At one point, Kat even says, "Gay, straight, I don't think it matters." Maybe it wouldn't matter if the writers didn't give her such binary language to work with.

Also, and this is just me being nitpicky because I've been personally examining this usage lately, but there is a lot of ableist language at play here. "Stupid," "lame," "stand with ___" are all terms used throughout the episodes. Add "insane" and "crazy" to this list, and you get dismissive terms for mental health as well.

I have a feeling if this issue got addressed with the writers, they would adjust accordingly, but it certainly cropped up a lot. Other than those points, I enjoyed this show so much it was hard to find other faults that stuck out.

Jane, Sutton, and Kat posing in red and black dresses looking intently at the camera with a deep pink background.
Image/Freeform

The Rating:

Sometimes searching for bi representation feels like grasping for crumbs, but Kat's journey was so well-developed I stopped writing down examples to cite (which is how it should be!). Fully developed will-they-won't-they bi stories are rare, and this one was exceptional. The whole show is so good it makes me want to pinch this story's digital cheeks. I encourage everyone who wants to see truly strong, modern women dominate the screen to binge this show as soon as possible.

The Bold Type is bi in everything but name, and for that, I give it three-and-a-half unicorns. Maybe in the next few seasons (it just got picked up for two more), Kat will claim her identity and the back-end of that unicorn emoji. Because being fully bi is always in style.

3.5 unicorn emojis

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